Nostra Has Successfully Tapped Into 20% of India's Mobile Gaming Population

Nostra, one of the largest free-to-play gaming platforms in India and Southeast Asia, has successfully tapped into a fifth of India’s mobile gaming population. According to the newly published Nostra Gaming Trends 2023 report, the platform has an active userbase of 82 million gamers, which is roughly 20% of the 430 million mobile gamers in India. The platform has also seen significant growth from January to June 2023 and it self-reported a 30% growth in the userbase.

Nostra seeks to capitalize on its rapid growth in 2023

Nostra’s distribution model is unique since the games hosted on the platform are available on Glance, one of the world’s leading smart lock screen platforms that provides personalized content recommendations and live experiences to over 230 million active users across India and Southeast Asia. Nostra is a single destination with a diverse range of free-to-play games, enabling users to discover, play, watch, learn and compete through a rich variety of gaming experiences i.e., instant, online, live and gaming tournaments. 

Here are some of the stats reported by the company: 

• Nostra has 82 million monthly active users in India

• The platform experiences 20 minutes average daily time spent per user

• The current game library has 500+ games across 15 categories

• Most users are between the age group of 18 to 50+ with 60% male and 40% female gamers

• Top three categories - Puzzle (26%), Arcade (18%) and Racing/Runner (10%)

• Top four games played on Nostra - Dinosaur Merge Master, Make Me Angry, Bird Sort Puzzle and Slice It All, each crossing more than 4.2 million daily active users

Piyush Shah, Co-founder of InMobi Group and President & COO of Glance said in an official press release, "Nostra is building the largest global free-to-play gaming platform, fortified by its AI-powered discovery feature and the innovative distribution model via the Glance smart lock screen and other smart surfaces. The effortless discovery, the full spectrum of rich gaming experiences, and enabling users to effortlessly explore and engage with captivating games on the Lock Screen without the need to unlock, has garnered enthusiastic reception from millions of users across Asia.“

What lies ahead for Nostra

Nostra is looking to introduce 600 new games across 15 categories including both, instant and Android games. To make this possible, Nostra is partnering with game developers and studios globally. Nostra will offer new formats, several differentiated offerings to drive organic game discovery and engagement at scale and help game developers and studios achieve around 10x reach within a year. 

Besides India, Nostra is also present in other Southeast Asian countries - predominantly in the gaming-heavy nation of Indonesia. In the coming quarters, Nostra aims to expand its presence to other global markets including the USA, Japan, and Latin America.